Digital Vertical Marketing provides search, social media and high-end branding services for business-to-business companies in highly-focused vertical markets nationwide.
What makes us different:
Industry cateogries iclude: BioScience, Cleantech, Green Building, Embedded Systems, Industrial Distribution, Healthcare, Medical Devices, Professional Services and Software and more.
Headquartered in Upstate New York, the company sells throughout the US and has a presence in major metro markets.
Digital Vertical’s Service Lines include:
Software (especially for specialty ISVs in B2B markets)
We are actively seeking partnerships and reseller agreements in verticals not listed here.
New approach, new company
… with a founder who has been in search and interactive marketing since the 1990s
… and staff who really know search and social media technology, yet are marketing professionals, focused on results
… with industry mavens in our target verticals who KNOW the industry, trends, market-makers, and media
The Underlying Concept:
The effects of Social Media and Web 2.0 are having a major impact on Search Marketing today. But, that’s not all. As more marketing budgets utilize the power, reach and feedback of the Internet, understanding what’s really happening and how to leverage these changes for real business benefit will be critical to business success.
Digital Vertical Marketing is built on this new world order of online marketing, and our founder has coined the phrase: “Search 3.0” to illustrate how four factors converge to create new branding and positioning opportunities online.
Search 3.0 is game-changing!
Search 1.0 was about on-site optimization (thus, the term SEO) and making your online information visible, relevant and “found” by the search engines. Search 2.0 (most of what’s happening today) is focused on link development and other off-site optimizations, creating an online universe around your website to show popularity and add meaning. Search 3.0 is different: it’s about credibility, venerability and brand-building, and it’s happening now!
Search 3.0 takes some of the best elements of early SEO and combines it with personalization technologies, the power of user-generated content and an emerging semantic web (originally envisioned by the founder of the World Wide Web). Search Marketing in a Search 3.0 world is still focused on the major search engines, but realizes there are new players in the search game. And from a commercial marketing standpoint, we now have new opportunities to find new prospects and customers.
Find out more about how Search 3.0 might impact your industry. Or have Sean Branagan, Digital Vertical’s CEO & eVangelist, speak at your industry event.